Advertising device



L. F. WEBSTER AND R. J. CHRISTIANSON ADVERTISING DEVICE.

APPLICATION FILED DEC. L2, 192].

Patented Mayv 2, 1922;

LAURA r. wnias'rna AND n Y acnnrsrrehson, on em. Here n n, onnrronnra- ADVERTISING DEVICE.

Specification of Letters Patent.

Patented May 2, 1922.

Application filed December 12,1921. Serial No. 521,574.

United States and Denmark, respectively,

residing at St. Helena, in the county of Napa and State of California, have invented new and useful Improvements in Advertising Devices, of which the followingis a' i v may be embodied in a plurality of forms.

specifieation.

The present invention relates to improvements in advertising devices'or signsyand resides in the provision of a simply'con structed, inexpensive device by means 'of' which a plurality of advertisements of different kinds may==be simultaneously displayed ina novel and effective manner.

"One of the objects of the invention is to provide an advertising device whichcon sists of a unit structure capable-of being built up to provide on each side of a p'olyg onal frame a plurality of advertisements,

one above the Othenit'bei-n-g possible to have v asniany advertisements on eachside of the frame as: desired, depending upon the size of'theapparatus;

Another object of the invention is to provide "an advertising device of the character described which is preferably in rectilinear form, each side consisting of one or more advertisements, as desired, the device being preferably mounted so that it may be turned to present the signs in various positions, thus making the device effective for advertising upon the counters or stores, on street corners and at other points where the device may be viewed from various angles, the construction'being such that a plurality of sign or letter bearing members maybe arranged as desired, to spell words or make sentences which will be useful in display advertising.

A further object is to provide an advertising device of the character described in which provision is made for readily and effectively changing the advertisement as desired, through the medium of sectional letter supporting frameswhich-are mounted in operative adjustable relation to one another in a novel manner so'as to present let;

ters of various sizes and shapes therebet-ween and support such letters ors gns in posit on to :be effectively displayed.

in full that form of the invention which we have selected for illustration in the draw-' ings accompanying :and forming a part of the present specification. In said drawings we have shown one form of the construction of our inventlon, but it is tobe understood that we donot limit ourselves to such form since the invention as expresses in the claims ing device of this invention.

.Fig. '2 a vertical sectionalview as shown in Fig.'li 1 V Fig.3 is a detail perspective view ofone ofthe letter supporting members.

Referring to the embodiment of the invention illustrated in the accompanying drawings, l-designates apedestal orstandard upon'which the base 2 ofthe advertisingdevice is rotatably supported by means of complementarygrooves bearing balls 4, as shown inFig. '2. The base 2 is preferably fiat and of'recti'linear outline and although shown supported upon a standard or pedestal 1, may be otherwise supported as de sired. 1

Extending upwardly from the base 2 are a plurality'of screw threaded rods 5 which are located adjacent to side edges of the baseat points equi-distantly spacedfrom the corners of said base, whereby one of'the rods is supported at each side of the base. P-referably the rods are inserted through an opening 6 in the base and have nuts'or heads 7 on their lower ends engaging the under side of the'base so as to hold the rods in place. In'order'to provide for the formation ofadvertisin'g signs or letters, we employa plurality of letter plates 8, which may be madeof glass, metal or any other material, but are preferably made of. glass so that they may be illuminated. Each 'of'these plates bear's a letter -orother advertising characteristics as shown inthe drawings and is preferably provided in groups of'un'iform heights. I

In order to removably hold the letter plates in place for forming advertising words or signs, we employ 'a "plurality of bars v9, preferably, of rectangular 'form. These bars are formed with central openings 10 adaptedto receive the rods 5 so that said bars are rotatably as well as vertically adjustably supported upon said rods. The

bars are preferably of less length than the sides of the base 2 so that their ends terminate short of opposite sides of said base, as

shown in ,the drawings. Upon the. upper and lower sides of the bars 8 there are'formed spaced parallel grooves 11 and 12, in which the letter plates 8 are adapted to slidably engage, the said grooves being on opposite sides of the opening 10 so that the rods 5 will not interfere withthe movement of the plates in the grooves- 1 As shown in Fig. 2, an incandescent light 13 may be supported by the pedestal or standard 1 in such position as to illuminate the letter plates 8, which latter will, in this instance, be formed of glass or other transparent or translucent material.

In setting up the advertising device a plurality, say, for example, four of the bars 9 are mounted uponone of-they-rod's 5, as

shown in Fig. 1. In this connection it will be noted that any number of bars: 9., depending'upon the number of signs or letter'sto be displayed, as shown in .Fig.. 4, may be used. Where the four bars areeused three rows of letters or three signs wi'll.be.. provided for. The lowermost bars 9 restevenly upon the upper side of the base- 2jand the next uppermost bar 9, is spaoedabove the lowermost bar a distance so as to permitofv the insertion of the letter plates 8 between and into the aligned grooves 11 and 12 of said opposed members 9. To holdjtheuppermost bars 9in position, we may employ nuts or look members 14, which are turnedupon the rods 5 so as to'engage the under sides of said bars and support: them in the desired position. By adjusting these nuts the spacing of thebars 9 from one another may be readily effected to take care of theinsertion and holding of the letter plates of different sizes. If desired, these nuts 14 may be dispensed with and the letter plates themselves used as spacing and supportingfmeans for said bars. The rear grooves of the bars may be used .to contain the extra letters in case the letters are formedof metal or some other opaque substance, whereas, otherwise the back grooves are not used when the letters are to be illuminated and are formed of glass. It will thus be seen that each side of the rectangular figure or frame may be built up so as-to form as many advertising signs or letters as desired, and that each side, consistingof a plurality of bars 9, with letters therebetween, may be turned bodily, the said rods-5 serving as pivots.v By provision of this turning of these built up sides, ready access to the back grooves of each of the barsmay be had and the bars'may be disposed in such position that the letters may be more easily and effectively placed in position or removable from between the bars. In

. order to hold the built up sides inposition ,tically adjustablymounted upon saidrods- -up to advertise as many different articles or commodities as desired, in a most eifective manner, the entire device being compact, strong and durable and providing for; a maximum advertising display in a minimum amount'of space. @Weclaim: y

1. An advertisingdev-iceof the character described comprising a base member,v a plurality of upright rods carriedbysaid member, a plurality of bars having grooves]; in opposed faces thereof rotatablyandyer- 1 and a plurality of letter bearing platesfrez;

movably and slidably mounted betweensa1 bars in thegrooves thereof. 1'. 2. Anadvertising device of he ,ieharacterJg described ,comprising; a base member, a plu; 490 rality of upright rods, carried by, said memher, a pluralityof barsjha' ving grooves ,in opposed faces thereof rotatably and ver e 7 tically adjustably mountedfuponlsaidv rods, 1

a plurality of letter bearingplates. remova-. bly and slidably mounted between said bars in the groovesfthereofand means, adjustable. on [said rods adapted to support icer= tain of said another. j 3. An adverti H sing deviceyof -the character 7 described comprising a..basemember,,a plua rality of upright rodsf-carriedion-said base in spaced relation toone another, a plurality of horizontallydisposed bars shaving openings therein approximately central of their endsand through which the' said rods exa tend, said bars being verticallyadjustable and rotatable upon said rods and having grooves in the opposed faces thereof and elements bearing display characters slidably and removably mounted in the grooves and between said bars. V I

4. An advertising device of the character described comprising a base member, a plurality of upright rods carried on saidbase in spaced relation to one another, a plurality of horizontally disposed bars haying openings thereinapproximately central of their ends. and through: which the said 120.

having groovesin the opposed facesthereof and elements bearing display characters a; slidably and removably mountedfl in the grooves and between said bars, meansfor' holdingzsaid bars and plates on each rod in removable position comprising members vertically, adjustable on said .rods and adapted to engage the underside of certain bars ,inspacederelation toone relation to one another on said base, a plu-' rality of horizontally disposed bars rotatably mounted intermediate of their ends upon each of said rods and being capable of rela tive vertical adjustment upon said rods and a plurality of letter bearing elements slida-' bly and removably supported between the opposed faces of said bars. a

a 6. An advertising device of the character described comprising a base member, a plurality of upright rods arranged in spaced relation to one another on said base, a plurality of horizontally disposed bars rotatably mounted intermediate of their ends upon each of said rods and being capable of relative vertical adjustment upon said rods, a plurality of letterbearing elements slidably and removably supported between the opposed faces of said bars and means disposed rearwardly of said letter bearing elements for illuminating the same.

LAURA F. WEBSTER. RAY J. CHRISTIANSON. 

